How to Be #1 on Google

The Truth Behind Being Number One

Everyone wants to be number one. There is something special and envious about holding the number one position. This elusive number one position brings with it cachet, power, status, and value. Interesting how so much importance and intensity is tied to being number one. So is this why so many of you want to be number one on the Google search engine result page? Have you been receiving emails from other “marketing” companies that promise a fast and easy rise to the top, securing that elusive number one position?

Perhaps you’ve been doing some Googling yourself and you’ve learned that the number one position in Google search engine results brings with it many deep riches, rewards, and goodies to your company. Well, if you believe this, then we’ve got some great deals for you on bridges in Brooklyn and snow in Canada.

Yes, that’s right, don’t believe everything you read. Even when this content comes wrapped in a smart-looking website that uses an authoritative tone and has lots of big statements to back up its claims of that number one position. Read more

Make SEO work for you on social media

Make SEO Work for You on Social Media

Social media is here and it’s not going anywhere. Communicating in 140 characters. Headlines and that vital first paragraph. An eye-catching photo. This is often all you have to attract your market to your website, content, product or service. Writing for social media requires not only that you know how social media works but that you don’t neglect your SEO.

That’s right, you need to do and be it all. Kind of like Bo Jackson. But, more like Bo Jackson in 2017…

So how do you write an 800 – 1000 word blog post or article that integrates smart SEO but also works when shrunk down to a mere 140 characters, a 50 word first paragraph, or a hyperlinked photo? Well, this is what we at KNOW Agency are here for – we’re going to let you in on our secrets and tell you how we do it. (Don’t hesitate to skip reading this blog post and just contact us – we’re here for you and can and will help you do this properly.) Read more

The Scoop on Organic and Paid Search

Paid Search and Organic Search – The Scoop

We get asked a lot about search engine results. How can your company improve it’s search engine results? Should our company run paid search? Is there a way to get ahead and always stay on the top of the results page? What is the secret to winning the Google first page?

These are all excellent questions and they are ones that show you’re thinking about your online presence and understand how critical it is. In fact, these are questions we frequently ask ourselves.

We ask ourselves these questions because like you, we’re constantly thinking about how we can improve our digital presence. Perhaps a tweak of our SEO, a change in website pages, different keywords, etc – will make the difference? Ultimately, like you we always want to be at the top of the search engine results. Read more

Know Agency - Know This

How Well Do You KNOW Us?

If you know us you know we don’t like to brag (much)… but we thought we’d take this moment to talk a little bit about ourselves. This is our blog so we can do this, but honestly it does feel a bit awkward to be tooting our own horn. Yes, we know it’s okay – but you know how we are – we prefer to let our expert work do the talking and bragging for us.

Did you notice what we did there? We used the word know four times. Our company name – KNOW Agency, was easily and subtly added into the opening paragraph four times. This is just one small example of what we do. We develop excellent content that gets your clients learning, reading, and interested. See you’re still reading so it must be working… Read more

SEO for Your Website

How Well Do You Know Your SEO?

If you’re a regular reader of this blog then you know that we strongly believe that good quality content must be your top website priority for SEO. You can have the best strategy, the smartest marketing whiz kids, the flashiest videos, the coolest widgets and the hippest mobile app – but if your content is terrible, the rest simply doesn’t matter. (Oh and if you’re not a regular reader, you’re missing out plain and simple.)

You want people to visit your website, to link to your website, to refer to your website, to syndicate your content, and to respect your website as a voice of authority. This comes when you have excellent content. When you have the content, the rest really does come easily.

SEO. Search Engine Optimization. See what we did there – we just jumped from talking about good quality content to tossing out the biggest and most debated aspect of digital marketing. SEO does not come without controversy and hype. But we’re here to say that SEO is critical to your website success.

The two work together: with good content you can have good SEO and with good SEO it’s easier to write good content. Read more

SEO Link Building

Good Relationships for Good Link Building

We are all fighting for the same small bit of space on the Internet. We’re doing our best to stand out from the noise and fakery that seems to be taking over these days. Legitimate content can easily be confused with the fake stuff and overlooked far too easily.

This all comes down to the power of links. Link building must be a vital aspect of your SEO strategy. If this is the first you’ve heard of link building and links, well, we want you to hunker down and start reading our blog from page one – you’ve got a lot of learning to do…

Quick Link Building Refresher

For those of you familiar with link building, this won’t come as news to you but for those of you who have been too busy with your fantasy football pool, to read the latest on links – you won’t want to skip this section. Read more

SEO and Content Syndication

Content Syndication and SEO Value

Content syndication…. hmm, you heard the young interns in your office talking about this the other day but really had no idea so you walked away. Well, don’t despair, we’re here to help you understand content syndication and how it can help you improve your search engine optimization (SEO) – and of course help you fit in with the cool kids in the office.

Content Syndication: What is it?

Because you have learned how to develop high quality content, you are now at a point where you can share this content on other websites. This sharing of your content is referred to as content syndication. Your article, white paper snippet or blog post is used verbatim on another website. This is all there is to it. But to be useful and to help your SEO goals, you need to get down to the nitty-gritty of content syndication.

Content Syndication: Should you do it?

Like all aspects of website design and strategies, you should only do something if it makes sense and aligns with your goals. You know the old saying about “just because everyone else jumped off the bridge didn’t make it a good idea” – well the same applies to content syndication.

Content syndication makes sense when you’ve got good quality content that is working and generating the results you want. Now that it’s working from your website, it’s time to think about reaching out to other people and audiences. These are the people who might not visit your website regularly or those people in that hard-to-reach demographic. Syndicating your content on the websites that these people visit, can give you the awareness and audience-reach you’re looking for. Read more

Images and Video for SEO

Images and Videos: More than Pretty Pictures for SEO

No one likes ugly images, photos or a poorly made video. In fact no one wants to read poorly written content or visit an ugly website (blinking text and unicorns anyone?). So to put it bluntly: quality content is what you need at all times.

It doesn’t matter if you’ve got 1,000 words on each page with links, images, videos, backlinks, and a pretty banner – if your content is poor so are your search engine results. Remember Google might just be smarter than all of us….

So what does this mean for the images and videos you have on your website? It means you need to pay as much attention to your images and videos as you do your words. High quality images and videos are key in helping you to generate and attract top-quality links and backlinks – this is the kind of thing that Google loves and will help you with your search engine rankings.

Why Images and Videos?

First off, huge kudos for thinking about images and videos. Images and videos work perfectly in this age of two-second attention spans and social media overload. You need to get your website to stand out and for people to want to return to your site over and over again. Read more

Social Signals - Do You Know Who Your Friends Are?

Do You Know Who Your Friends Are?

You have a network of friends. People you’ve grown up with, went to high school with, met in university, work with, participate in sports or other community events with, etc. In short, you’ve got a wide social circle of people who know you, can recommend you, help you out, and you can do the same for them. You know and appreciate the value of this network of friends. You’re never really alone and can always get a helping hand when you need it.

Now, think of your website and digital presence. You need the same digital friends. These digital friends are the ones that will tell others about your company, product, services, website and business – they’ll share your information, connect others to you, and essentially talk about you online.

These digital friends are known as social signals. Social signals are your connection to the outside web. Yes, the connections in this big spider web we call the Internet.

Social signals include:

  • Facebook likes, links comments, and shares.
  • Twitter likes, links, retweets, quotes, and conversations.
  • Pinterest pins, views, and comments.
  • LinkedIn connections, links, and references.
  • Google Plus connections.
  • Instagram followers, comments, and regrams.

Essentially, any social media site that is talking about you, helping you, connecting to you, and working for you. Read more

What Penguin 4.0 Did for SEO

Don’t Overlook the Penguin (4.0)

For most people when they think of a penguin they think of Antarctica. Visions of wobbly looking black and white birds waddling around the ice. This is one idea of a penguin… except, if you are in the business of digital marketing and SEO.

In this case, penguin means something entirely different. Rather than cute looking birds, we’re thinking of Penguin 4.0 and what it means for our and your digital presence.

What is Penguin 4.0?

Penguin was launched in 2012 as part of Google’s core search algorithm. The rationale behind launching Penguin was an attempt to target web spam. Web spam, is the digital content that is simply packed full of the keywords you were searching for but doesn’t provide you with any information. Read more