Think of your favorite brands and why these brands are important to you. Think of how these brands appeal to you emotionally. Yes, your running shoes, car, blender, sunglasses, and your favorite hoodie all mean something more to you than simply being utilitarian objects.
You buy and prefer these brands because they appeal to your sensibilities and how you see (or want to be seen) yourself. Now, we’re not going to dig into the psychology of why people buy and respond to specific brands, but suffice it to say – it all comes down to good content.
You need to build this same connection with your customers. And the best way to do this is with good content. More specifically, you need to take advantage of user-generated content. Now, don’t freak out here – you’ve likely got user-generated content working for you already, we just want to turn up the volume on how you use this special content. Read more