Reasons for Email Newsletter

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

  • 5.6 billion active email accounts in 2019
  • 73% of millennials prefer to communicate with businesses over email
  • 99% of people check their email every day
  • 83% of B2B companies are using email newsletters
  • 40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

Read more
6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

Read more
Social Media - Wrapping It All Up

The Facts on Social Media: Make Sure You’re Doing It Right

Social media is crowded. Every company, brand, and person is on social.

And this means you can’t waste your time. You need a strategy. You need a plan.

You need to know what works and what doesn’t work. Remember, social is the best way for you to build connected and invested communities.

Last year we ran a long series on social media. We gave you lots of information about key social skills like social listening, engagement, content planning, and metrics.

Read more
EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL are critical to creating quality page content that helps you rank in Google.

Google confirmed this very fact with its February 2019 whitepaper, titled: How Google Fights Disinformation.

For the entire Know Agency team, this whitepaper confirmed what we’ve been saying for a while now: quality content is key to your ranking in Google.

Read more
What is Website Taxonomy?

What is Website Taxonomy?

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.

Read more