Yes, SEO does matter for B2B sales, marketing, and relationship-building. Remember, companies don’t use Google – people use Google. And this is exactly why SEO matters for B2B.
Smart SEO allows you to build direct connections with the people who want what you have. Strategies such as understanding user intent, knowing your demographic, creating content that resonates with the buyer’s journey, and doing keyword research allows you to demonstrate your expertise and value to customers.
Just like someone shopping online for a new pair of sneakers, the person looking for a new manufacturing partner or third-party supplier is using a search engine to find what they need and want.Read more