What Is Happening with Google+?

What Is Happening with Google+?

The dust has finally settled on the Google+ news from early October. The news that Google was shuttering its social network Google+ was a surprise but not a shock.

Think of how often you visited Google+ compared to the frequency with which you check Facebook, Twitter, LinkedIn, and Instagram. While Google+ was launched in June 2011 as a competitor to Facebook, the social network did not gain the traction or addiction level of its rival.

In fact, in the Google blog post announcing the Google+ shutdown, Ben Smith, VP of Engineering at Google said, “…This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

Security flaw notwithstanding, it’s clear that Google+ was not doing for the company what was initially hoped. As a result, Google+ will be fully closed down for consumers in August 2019. However, Google+ will continue with some tweaks and updates for the enterprise sector. Read more

Social Media - Wrapping It All Up

Let’s Get Social: Wrapping It All Up

Have you checked your social media accounts lately? How are they doing? What do the analytics tell you? Are you seeing an increase in website traffic, newsletter subscriptions, or new followers?

For the last four blog posts we’ve focused on social media – the ins and outs of this critical digital marketing tool and why it matters. We’ve covered a lot of ground in our Let’s Get Social series.

However, we know that you’re busy and we understand that as much as you’d like to become a social media expert, you’ve got a business to run. So, instead, read this blog post, get the high-level information you need, and then contact us. You’ll have the social media education you need to ask us the right questions about how we’ll manage your social media accounts. Read more

How to Measure Social Media Success

Let’s Get Social: How Do You Measure Social Media Success?

These days we track everything. We track our steps taken, hours of sleep, click-throughs, calories in and out, emails received and responded to, and so much more. If it seems like your days are filled with looking at graphs, spreadsheets, and burn down charts – you’re not alone.

Which brings us to your social media success rate. How are you measuring your social media success? Ah yes, while having a social media content strategy and really engaging with your followers is vital – this doesn’t mean much if you don’t know if your social media strategy is working for you.

We want you to think of social media as a key component of your digital marketing strategy. And just like you have lots of tools for analyzing website analytics and understanding keyword success rate – you need to pay the same level of attention to your social media success (and missteps). Read more

Learning About Social Media Content Planning and Publishing

Let’s Get Social: Learning About Social Media Content Planning and Publishing

It’s getting crowded out there on the social media channels. Social media is packed with people, brands, companies, dogs, cats, and everything else in between – everyone and everything has a social media account.

So how do you get your brand and company to stand out from the social media noise – and your competitors? It all comes down to having a real social media content planning and publishing strategy.

While it would be fun to just post random Tweets, photos, and Facebook content when the mood strikes – this is not a recipe for success. Instead, just like you’re proactive with your social media engagement and in putting intro practice professional social media listening – you need to do the same with your social media content. Read more

Learning About Social Media Engagement

Let’s Get Social: Learning About Social Media Engagement

Think about that last Tweet or Facebook post you made. How many times did you check to see the number of likes, comments, or retweets it got? In our highly digitized society, it’s amazing how seeing a thumbs up on a post can make us feel valued.

This all comes down to the very nature of social media – the social aspect – engaging, responding, chatting, and showing interest. You like to know that your posts are resonating with your followers and you like to do the same with the brands and people you follow.

This social media engagement establishes a connection with the brands, companies, celebrities, colleagues, and friends you follow on social media. After a while, you feel like you know the people and brands you follow – simply because you like, comment, and subscribe to their social media channels. Read more