How Google BERT Impacts Your Search Engine Results

How Google BERT Impacts Your Search Engine Results

The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.

BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.

Google said on October 25th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

Read more
SEO for B2B: Does It Matter?

SEO for B2B: Does It Matter?

Yes, SEO does matter for B2B sales, marketing, and relationship-building. Remember, companies don’t use Google – people use Google. And this is exactly why SEO matters for B2B.

Smart SEO allows you to build direct connections with the people who want what you have. Strategies such as understanding user intent, knowing your demographic, creating content that resonates with the buyer’s journey, and doing keyword research allows you to demonstrate your expertise and value to customers.

Just like someone shopping online for a new pair of sneakers, the person looking for a new manufacturing partner or third-party supplier is using a search engine to find what they need and want. 

Read more
Organic Search For The Win

Organic Search For The Win in 2019 and Beyond

One of the most common questions we’re asked by clients is “Why can’t I just pay for my website and social traffic?” and “Does SEO really matter that much?”

We get it – you want to drive traffic to your website and social accounts, and you want it to happen immediately. This is what paid traffic promises to do for you – clicks, clicks, and more clicks.

The lingering problem with these all these clicks and sudden boom in traffic is quality. Who is clicking these links? Are these clicks converting to new customers or regular website readers and social followers? What is motivating people to click your paid advertisements? And what about the people who see your advertisements but don’t click the link?

Organic search and SEO work because when done right, you’re giving your readers exactly what they want. The website and social content that answers their questions, gets them engaged with your brand, and keeps them coming back. An advertisement simply cannot do this.

Read more
How to Drive Traffic to Your Website

How to Drive Traffic to Your Website

To drive traffic to your website you need to know your readers.

What do your readers want? What are your readers searching for? How do your readers want to find and connect with you? What questions are your readers asking about your product or service? Who are your readers?

This information tells you how you can best connect with your readers and give them what they want. It actually sounds pretty simple – doesn’t it?

Unfortunately, driving traffic to your website isn’t simple or easy. To do it right, you need to understand the ins and outs of how people are using the Internet today and how they’ll be using it tomorrow.

Read more
What is Organic Search?

What is Organic Search?

Organic search is the natural searching that your readers do in search engines. Your readers enter one or more search terms in Google, or another search engine and a list of search engine results are returned.

The search engine results page (SERP) typically contains a mix of organic and paid search results. Your goal is to rank at the top or close to the top of the SERP.

To generate organic search traffic, you need to really get to know your readers and give them the answers to their organic search queries. This translates to content that is so useful, that your readers feel compelled to share it on social media.

Content sharing drives more traffic to your website and improves your organic social media reach.

Read more