EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL are critical to creating quality page content that helps you rank in Google.

Google confirmed this very fact with its February 2019 whitepaper, titled: How Google Fights Disinformation.

For the entire Know Agency team, this whitepaper confirmed what we’ve been saying for a while now: quality content is key to your ranking in Google.

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What is Website Taxonomy?

What is Website Taxonomy?

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.

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Digital Marketing and SEO Trends for 2019

Digital Marketing and SEO Resolutions for 2019

It’s the start of a new year and with this comes resolutions, goals, expectations, and hope. You’ve likely made some personal 2019 resolutions that involve improving your daily habits in an effort to live a different kind of life.

We applaud this intention and we would like to encourage you to extend this forward-thinking to your business. Just as you feel like you need to hit the restart button, this is the ideal time to think about your 2019 digital marketing and SEO strategies. As you know, nothing is static online, and this means that what worked for 2018 is going to need a bit of a makeover for 2019. Read more

What Is Happening with Google+?

What Is Happening with Google+?

The dust has finally settled on the Google+ news from early October. The news that Google was shuttering its social network Google+ was a surprise but not a shock.

Think of how often you visited Google+ compared to the frequency with which you check Facebook, Twitter, LinkedIn, and Instagram. While Google+ was launched in June 2011 as a competitor to Facebook, the social network did not gain the traction or addiction level of its rival.

In fact, in the Google blog post announcing the Google+ shutdown, Ben Smith, VP of Engineering at Google said, “…This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

Security flaw notwithstanding, it’s clear that Google+ was not doing for the company what was initially hoped. As a result, Google+ will be fully closed down for consumers in August 2019. However, Google+ will continue with some tweaks and updates for the enterprise sector. Read more

Social Media - Wrapping It All Up

Let’s Get Social: Wrapping It All Up

Have you checked your social media accounts lately? How are they doing? What do the analytics tell you? Are you seeing an increase in website traffic, newsletter subscriptions, or new followers?

For the last four blog posts we’ve focused on social media – the ins and outs of this critical digital marketing tool and why it matters. We’ve covered a lot of ground in our Let’s Get Social series.

However, we know that you’re busy and we understand that as much as you’d like to become a social media expert, you’ve got a business to run. So, instead, read this blog post, get the high-level information you need, and then contact us. You’ll have the social media education you need to ask us the right questions about how we’ll manage your social media accounts. Read more