What is Website Taxonomy?

What is Website Taxonomy?

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.

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Digital Marketing and SEO Trends for 2019

Digital Marketing and SEO Resolutions for 2019

It’s the start of a new year and with this comes resolutions, goals, expectations, and hope. You’ve likely made some personal 2019 resolutions that involve improving your daily habits in an effort to live a different kind of life.

We applaud this intention and we would like to encourage you to extend this forward-thinking to your business. Just as you feel like you need to hit the restart button, this is the ideal time to think about your 2019 digital marketing and SEO strategies. As you know, nothing is static online, and this means that what worked for 2018 is going to need a bit of a makeover for 2019. Read more

What Is Happening with Google+?

What Is Happening with Google+?

The dust has finally settled on the Google+ news from early October. The news that Google was shuttering its social network Google+ was a surprise but not a shock.

Think of how often you visited Google+ compared to the frequency with which you check Facebook, Twitter, LinkedIn, and Instagram. While Google+ was launched in June 2011 as a competitor to Facebook, the social network did not gain the traction or addiction level of its rival.

In fact, in the Google blog post announcing the Google+ shutdown, Ben Smith, VP of Engineering at Google said, “…This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

Security flaw notwithstanding, it’s clear that Google+ was not doing for the company what was initially hoped. As a result, Google+ will be fully closed down for consumers in August 2019. However, Google+ will continue with some tweaks and updates for the enterprise sector. Read more

How to Measure Social Media Success

Let’s Get Social: How Do You Measure Social Media Success?

These days we track everything. We track our steps taken, hours of sleep, click-throughs, calories in and out, emails received and responded to, and so much more. If it seems like your days are filled with looking at graphs, spreadsheets, and burn down charts – you’re not alone.

Which brings us to your social media success rate. How are you measuring your social media success? Ah yes, while having a social media content strategy and really engaging with your followers is vital – this doesn’t mean much if you don’t know if your social media strategy is working for you.

We want you to think of social media as a key component of your digital marketing strategy. And just like you have lots of tools for analyzing website analytics and understanding keyword success rate – you need to pay the same level of attention to your social media success (and missteps). Read more

Learning About Social Media Content Planning and Publishing

Let’s Get Social: Learning About Social Media Content Planning and Publishing

It’s getting crowded out there on the social media channels. Social media is packed with people, brands, companies, dogs, cats, and everything else in between – everyone and everything has a social media account.

So how do you get your brand and company to stand out from the social media noise – and your competitors? It all comes down to having a real social media content planning and publishing strategy.

While it would be fun to just post random Tweets, photos, and Facebook content when the mood strikes – this is not a recipe for success. Instead, just like you’re proactive with your social media engagement and in putting intro practice professional social media listening – you need to do the same with your social media content. Read more