Words matter. The words you use matter. How you use the words you do use matters. Good words can be game-changers. Good words work.
The power of your words is so strong that when you use them with the incorrect tone of voice – your brand, blog traffic, social media accounts, and digital reputation self-destruct. Harsh, perhaps, but think of how you react when you read a website that you can’t relate to or a newsletter that uses brash language or read a Tweet that you find offensive.