Website taxonomy is how website content is classified, organized, connected, and related. Good website taxonomy presents content to your users and search engines that makes it accessible, findable, and purposeful. To take website taxonomy one step further, it should also structure your content so that related content is connected, making it easier for users and search engines to find relevant information.
When you’re able to create purposeful and logical relationships across website content, you’re giving meaning, authority, and relevance to your entire content. This helps establish your website in the eyes of search engines and users as the go-to resource for your niche.
You want to buy a new pair of running shoes. You visit a website that sells shoes. You click around the website and after 15 minutes, you give up. You can’t find any running shoes. You’re super frustrated because you know this website sells running shoes, but you just can’t find what you want.
This is an example of bad website taxonomy. The content you’re looking for is there, but because of the website’s design, categorization, and content hierarchy – you can’t find what you’re looking for. Read more