It’s been a busy week in the digital world with big changes from Google and Facebook. We’ll keep our intro short and get right to what’s happening.
Leading off, Google changed how they are displaying paid search ads. As of February 19th, Google is no longer displaying the right hand paid search ads for desktop searches. Other than leaving some pages looking a little plain and empty, this could be affecting your paid search campaign. Make sure whomever is managing your paid search campaign is keeping a close eye on how this may change your results and developing a strategy to address if needed. The most obvious effect will be to potentially make competitive keywords even more so as advertisers jockey for the top 4 positions to ensure they are seen on the first search engine results page (SERP). Interested in the details? ClickZ and Search Engine Watch both have additional information on this update. Read more