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Know Your Digital Marketing – 02.26

It’s been a busy week in the digital world with big changes from Google and Facebook. We’ll keep our intro short and get right to what’s happening.

Leading off, Google changed how they are displaying paid search ads. As of February 19th, Google is no longer displaying the right hand paid search ads for desktop searches. Other than leaving some pages looking a little plain and empty, this could be affecting your paid search campaign. Make sure whomever is managing your paid search campaign is keeping a close eye on how this may change your results and developing a strategy to address if needed. The most obvious effect will be to potentially make competitive keywords even more so as advertisers jockey for the top 4 positions to ensure they are seen on the first search engine results page (SERP). Interested in the details? ClickZ and Search Engine Watch both have additional information on this update. Read more

Know Your Digital Marketing – 02.19

We’ve got a great collection of content for your review. We know you’re busy. We’ve taken the time to call out the best articles we’ve come across during the past week.

If your brand is going to be effective in social media, your goal is to find and target crowdcultures. Stop chasing trends and look for novel ideas that are coming out of crowdcultures to assert a point of view that stands out among the trends. The article is longer but has some great examples. Stick with it.
https://hbr.org/2016/03/branding-in-the-age-of-social-media

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Know Your Digital Marketing – 2016 So Far

We’re back after some much needed time working with clients to help them kickoff and make plans for the new year. We’ve been working hard helping to make sure our clients start off the year strong. During that time we’ve been collecting articles we’ve found interesting and think you will to.

Planning a new website launch or updating your current website? Here’s a list of web design trends to keep an eye on. Will you embrace the scroll?
http://thenextweb.com/dd/2016/01/01/10-web-design-trends-can-expect-see-2016/1/

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Happy Holidays from Know

It’s that time of year. The company Holiday Party has probably come and gone. You’re head is busy with plans to see family and friends. Everything at work slows down a bit (although you’ve still got plenty on your project lists).

While you use the time to catch up, here are some great posts that we believe you’ll find interesting and helpful as you plan for next year.
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Know Your Digital Marketing – What are You Working On?

It’s almost mid-December. Are you ready for 2016? It will be here shortly and we recommend you hit the ground running. Be sure you have your plan in place for the first quarter, at least. Here are this week’s references to help you with your planning.

To start, be sure you focus on the right things next year. Here’s a short video homage to Stephen Covey’s rock presentation. We recommend watching to help remind you, as you plan for next year, to set a few priorities and work on them first, not last. Thanks to the Art of Manliness for the video.

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