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Know Your Digital Marketing – The Thanksgiving Edition

It’s a short week and we’ve been working feverishly with our clients. However, we want to be sure to share our favorite links for this week. When you’re not sharing time with your friends and family or watching football, here is some reading we think you’ll enjoy.

As we approach the new year, it’s a good time to revisit the fundamentals. I believe Vince Lombardi started every spring training with, “Gentlemen, this is a football.” He stressed the fundamentals. Along that line, here are 10 Marketing Truths to keep in mind as you plan for the new year.

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Know Your Digital Marketing – Rekindle Your Love for Super Mario Bros

It’s a been a rough week following the latest events in the news. We hope this list will help get your mind focused on something else. We think you’ll find the posts interesting and thought provoking.

We’ll ease you into it though. Did you know that artificial intelligence researchers love Super Mario Bros? Maybe not as much as we did when we were kids but they do love it. It’s not what you think. It’s actually for the same reasons we all used to play the game. (Header image courtesy of Vice.com.)
http://motherboard.vice.com/read/why-artificial-intelligence-researchers-love-super-mario-bros

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Social Media Planning for 2016

How’s Your Social Media Working?

We get it. We’ve worked with a lot of clients (some big, some small) on their social media strategies. It is not easy. Social media requires more than a few posts and a few responses to customer questions. Your customers and prospects are looking for more. They want content that provides value and they want you to engage with them on social when they have a question or concern. That engagement needs to be in a hurry. It can’t wait until tomorrow or the next day.

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A Long Time Ago… (It’s not the new Star Wars trailer but we think you’ll like it.)

Although if we did have access to a new Star Wars: Episode VII – The Force Awakens preview, we surely post it here. Our subject is a reference to our last post. We have to admit. We’ve done exactly what we tell our clients not to do.

It has been at the good fortune of our clients. While we haven’t been thinking about Know Agency and our content sharing, we have been creating some great work for our clients. That work has been recently added to the website and you can see what we’ve been up to here. Read more

B2B Marketing

The Evolving Space of B2B Marketing

Marketing isn’t what it used to be. Particularly when it comes to B2B marketing, things have evolved and changed. For many folks, it’s easy to get stuck in the “if it’s not broken don’t fix it”thinking. But as you likely understand, this type of thinking and working will simply not work in this age of multifaceted marketing strategies. Read more