On May 16, 2019, Google updated their Quality Rater Guidelines. These guidelines are used by real humans to evaluate the page quality and content quality of Google search results.
These human search consultants give Google search engineers feedback on what is and isn’t being displayed in the search results. This information (and much more) is used by Google software engineers to refine and update Google search algorithms.
And this is why you need to care about the updates to the Google Search Quality Raters’ Guidelines. These guidelines impact how and where your web pages appear in Google search results.
Now, we understand at Know Agency that you might not want to know the nitty-gritty details of how, why, when, where, and what happens when a customer searches for your company in Google.
But the more you understand about what the humans rating your website content are looking for – the easier it is for you to provide content that is going to get you found, clicked, liked, and stay relevant.
So, with this in mind, here are our 3 things you need to know about the Google Search Quality Raters’ Guidelines May 2019 updates.Read more