How to Drive Traffic to Your Website

How to Drive Traffic to Your Website

To drive traffic to your website you need to know your readers.

What do your readers want? What are your readers searching for? How do your readers want to find and connect with you? What questions are your readers asking about your product or service? Who are your readers?

This information tells you how you can best connect with your readers and give them what they want. It actually sounds pretty simple – doesn’t it?

Unfortunately, driving traffic to your website isn’t simple or easy. To do it right, you need to understand the ins and outs of how people are using the Internet today and how they’ll be using it tomorrow.

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Google Search Quality Raters’ Guidelines May 2019 Updates

What You Need to Know: Google Search Quality Raters’ Guidelines May 2019 Updates

On May 16, 2019, Google updated their Quality Rater Guidelines. These guidelines are used by real humans to evaluate the page quality and content quality of Google search results.

These human search consultants give Google search engineers feedback on what is and isn’t being displayed in the search results. This information (and much more) is used by Google software engineers to refine and update Google search algorithms.

And this is why you need to care about the updates to the Google Search Quality Raters’ Guidelines. These guidelines impact how and where your web pages appear in Google search results.

Now, we understand at Know Agency that you might not want to know the nitty-gritty details of how, why, when, where, and what happens when a customer searches for your company in Google.

But the more you understand about what the humans rating your website content are looking for – the easier it is for you to provide content that is going to get you found, clicked, liked, and stay relevant.

So, with this in mind, here are our 3 things you need to know about the Google Search Quality Raters’ Guidelines May 2019 updates.

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6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

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EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL are critical to creating quality page content that helps you rank in Google.

Google confirmed this very fact with its February 2019 whitepaper, titled: How Google Fights Disinformation.

For the entire Know Agency team, this whitepaper confirmed what we’ve been saying for a while now: quality content is key to your ranking in Google.

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Digital Marketing and SEO Trends for 2019

Digital Marketing and SEO Resolutions for 2019

It’s the start of a new year and with this comes resolutions, goals, expectations, and hope. You’ve likely made some personal 2019 resolutions that involve improving your daily habits in an effort to live a different kind of life.

We applaud this intention and we would like to encourage you to extend this forward-thinking to your business. Just as you feel like you need to hit the restart button, this is the ideal time to think about your 2019 digital marketing and SEO strategies. As you know, nothing is static online, and this means that what worked for 2018 is going to need a bit of a makeover for 2019. Read more