SEO for B2B: Does It Matter?

SEO for B2B: Does It Matter?

Yes, SEO does matter for B2B sales, marketing, and relationship-building. Remember, companies don’t use Google – people use Google. And this is exactly why SEO matters for B2B.

Smart SEO allows you to build direct connections with the people who want what you have. Strategies such as understanding user intent, knowing your demographic, creating content that resonates with the buyer’s journey, and doing keyword research allows you to demonstrate your expertise and value to customers.

Just like someone shopping online for a new pair of sneakers, the person looking for a new manufacturing partner or third-party supplier is using a search engine to find what they need and want. 

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Organic Search For The Win

Organic Search For The Win in 2019 and Beyond

One of the most common questions we’re asked by clients is “Why can’t I just pay for my website and social traffic?” and “Does SEO really matter that much?”

We get it – you want to drive traffic to your website and social accounts, and you want it to happen immediately. This is what paid traffic promises to do for you – clicks, clicks, and more clicks.

The lingering problem with these all these clicks and sudden boom in traffic is quality. Who is clicking these links? Are these clicks converting to new customers or regular website readers and social followers? What is motivating people to click your paid advertisements? And what about the people who see your advertisements but don’t click the link?

Organic search and SEO work because when done right, you’re giving your readers exactly what they want. The website and social content that answers their questions, gets them engaged with your brand, and keeps them coming back. An advertisement simply cannot do this.

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How to Drive Traffic to Your Website

How to Drive Traffic to Your Website

To drive traffic to your website you need to know your readers.

What do your readers want? What are your readers searching for? How do your readers want to find and connect with you? What questions are your readers asking about your product or service? Who are your readers?

This information tells you how you can best connect with your readers and give them what they want. It actually sounds pretty simple – doesn’t it?

Unfortunately, driving traffic to your website isn’t simple or easy. To do it right, you need to understand the ins and outs of how people are using the Internet today and how they’ll be using it tomorrow.

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Google Search Quality Raters’ Guidelines May 2019 Updates

What You Need to Know: Google Search Quality Raters’ Guidelines May 2019 Updates

On May 16, 2019, Google updated their Quality Rater Guidelines. These guidelines are used by real humans to evaluate the page quality and content quality of Google search results.

These human search consultants give Google search engineers feedback on what is and isn’t being displayed in the search results. This information (and much more) is used by Google software engineers to refine and update Google search algorithms.

And this is why you need to care about the updates to the Google Search Quality Raters’ Guidelines. These guidelines impact how and where your web pages appear in Google search results.

Now, we understand at Know Agency that you might not want to know the nitty-gritty details of how, why, when, where, and what happens when a customer searches for your company in Google.

But the more you understand about what the humans rating your website content are looking for – the easier it is for you to provide content that is going to get you found, clicked, liked, and stay relevant.

So, with this in mind, here are our 3 things you need to know about the Google Search Quality Raters’ Guidelines May 2019 updates.

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6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

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