Have You Read the Latest From the Know Agency Digital Marketing Blog?

Have You Read the Latest From the Know Agency Blog?

We really hope that you can answer yes and that you have read the latest from the Know Agency blog.

Not to brag too much but, our blog is the blog you need to read to learn about SEO, content, and digital marketing. We look under the covers for the real information you need to understand SEO and why what we do matters to the success of your business.

We do admit though, that sometimes we go pretty deep and even our brains hurt. This is why we put together this highlight reel of the Know Agency blog posts that we really want you to read. Read more

What is SEO?

What is SEO?

Search Engine Optimization (SEO) is the specialized approach that supports your website in standing out from the rest of the crowd.

With the right SEO components and strategy, your website can rank higher in the Search Engine Results Page.

SEO goes beyond keywords to include page formatting, website layout, content structure, links, image tags, and more.

Pretty cool isn’t it? With one specialized approach you can do wonders for your website and your digital presence. In fact, our definition makes SEO sound rather simple. Hint: we’ve made it sound simple because when you know something inside and out (like we do SEO and digital marketing) it’s easy to explain it in simple terms. Read more

What Is Vertical Search Optimization?

Which Vertical Search Engines Matter?

Quick, open a webpage and in the URL field, type SEO, and click Enter. Magically, you get a long list of Google search engine results about SEO. Now, take a look at the headings below the search box: All, News, Images, Videos, Maps, More: Shopping, Books, Flights, Finance, and Personal. Do us a favor and click More -> Books – now you’ve got a narrowed down list of search engine results about SEO books.

Congratulations – you’ve just completed a vertical search. See what you did here – you started with a broad topic (horizontal) and narrowed it down to a specific area or niche (vertical).

Now, don’t worry if this is the first time you’ve heard about vertical search and vertical search optimization. You’re not alone. Most Internet users, website owners, and companies don’t know anything about vertical search. This isn’t your fault. It all comes down to how we learned how to search for information on the Internet. Read more

Getting the Facts on Ranking Signals

Getting the Facts on Ranking Signals

It happens every day. Seriously, we’re not exaggerating here. Someone contacts us with the inevitable question. So, it’s time to address the elephant in the room. Let’s face this question head-on and cut-to-the-chase.

Have you ever asked or thought about asking your SEO or digital marketing team, this all-important vital question: How Do I Rank in Google?

It’s okay, don’t be shy. We’re all friends here. You want to ask it and you really want to know the answer. Because, once you understand ranking signals and what the Google algorithm is really looking for – it should be super easy to rank on the first page…. Right?

Yes, we agree 100% that you do need to understand ranking signals and make sure you’ve got your ranking signal boxes ticked. However, this doesn’t mean you’re going to grab the attention of Google. It’s a cluttered and noisy Internet out there. So, once you’ve got your ranking signals sorted it takes time to get where you want to be. Read more

The Latest in SEO and Digital Marketing

The Latest in SEO and Digital Marketing

It’s not easy staying up-to-date with the changing whirlwind of SEO and digital marketing. A quick Google search gives you pages and pages of articles all claiming to have insight on the latest trends in SEO and digital marketing.

You don’t have the time or patience for this. And frankly, neither do we. So, to close off the month of March, we’ve put together a quick hit list of what we believe is the latest and greatest in SEO and digital marketing. We’re not straying into hyperbole about Facebook or Cambridge Analytica – no we focus purely on what is making a difference in how we are (and you should be) approaching SEO and digital marketing.

Of course, we want you to remember that you don’t need to be an SEO or digital marketing expert. This is what we do and why we’re here for you. We just want you to understand what is going on out there on that giant Internet and why it matters. Read more