Understanding SEO - Back to Basics

Understanding SEO – Back to Basics

It’s a well-known fact that to truly succeed in business, sport, and life you need to think of the basics. The basics or the fundamentals lay the foundation for the real success of your website and online presence. Just as Vince Lombardi famously said, “This is football,” and went on to become one of the most winningest football coaches of all time, we want you to experience the same success with your online presence. Start the new year with understanding SEO.

And for us, this comes down to the fundamentals. One of the most overlooked fundamentals of your website and online presence is search engine optimization (SEO). Without well-planned and executed SEO, your website and online presence has very slim chances of success. In other words, SEO directly impacts the longevity and success of your business.

Just as Lombardi proved that without sound basic football skills the more complicated and spectacular plays aren’t possible – the same holds true for your online presence. Good SEO is the foundation and from it comes, search engine rankings, online sales, article linking, and a successful business life. Read more

What Is Your SEO Strategy?

Before Your Brand Can Heard Your Brand Must Be Found (with a Strong SEO Strategy)

Google now processes over 40,000 search queries every second on average. That translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide and growing. Whether or not and how you show up are harder and more important than ever.

The foundation begins with a strong SEO strategy, understanding your target audience and what they are searching for during the moments of their customer journey. Google refers to these moments as micro-moments. Read more

Digital Marketing and Advertising Tips for 2017

It’s quickly coming to the end of the year. As you finish up your plans for this year and begin to plan parties with co-workers, friends and family, it’s time to start thinking about and planning for 2017 (if you haven’t already). To help you create or finalize your plan, here are 15 tips and ideas when creating your digital marketing and advertising plans for 2017. Read more

Google Algorithm – A History of Change

As specialists in all things digital and marketing, one of our main priorities is staying up-to-date with Google and how it ranks, scores, and displays search engine results. For the average web user, the algorithm that drives Google search engine results is really of no consequence. But for anyone who is running and marketing a business online, Google search engine results and page rankings are of extreme importance.

You want your website, product, service, or company to be at the top of the results of any Google search. But, how does this happen? Well, this is where we come in – we pay close attention to Google and how it is changing its search algorithm. The search algorithm determines how your website is scored or ranked and this determines where it is displayed on the search engine results page. Read more