Social Media - Wrapping It All Up

The Facts on Social Media: Make Sure You’re Doing It Right

Social media is crowded. Every company, brand, and person is on social.

And this means you can’t waste your time. You need a strategy. You need a plan.

You need to know what works and what doesn’t work. Remember, social is the best way for you to build connected and invested communities.

Last year we ran a long series on social media. We gave you lots of information about key social skills like social listening, engagement, content planning, and metrics.

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What is Website Taxonomy?

What is Website Taxonomy?

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.

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What Is Happening with Google+?

What Is Happening with Google+?

The dust has finally settled on the Google+ news from early October. The news that Google was shuttering its social network Google+ was a surprise but not a shock.

Think of how often you visited Google+ compared to the frequency with which you check Facebook, Twitter, LinkedIn, and Instagram. While Google+ was launched in June 2011 as a competitor to Facebook, the social network did not gain the traction or addiction level of its rival.

In fact, in the Google blog post announcing the Google+ shutdown, Ben Smith, VP of Engineering at Google said, “…This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

Security flaw notwithstanding, it’s clear that Google+ was not doing for the company what was initially hoped. As a result, Google+ will be fully closed down for consumers in August 2019. However, Google+ will continue with some tweaks and updates for the enterprise sector. Read more

Artificial Intelligence and Machine Learning: What Does It All Mean For Marketing?

Artificial Intelligence and Machine Learning: What Does It All Mean For Marketing?

You launch Netflix and bingo there is a list of curated movies and television shows that you’re immediately interested in. You open Facebook and wham you see news articles that reflect your opinions and beliefs. You visit your favorite cooking website and zing you see ads for the cookbooks you just added to your Amazon wish list.

Wow, the Internet is so smart. It seems to know exactly what you want when you want it. This is truly impressive. You assume this must all be thanks to that artificial intelligence (AI) and machine learning (ML) you’ve heard about. Well, yes, in part it’s thanks to our friends AI and ML, but this smart Internet is a still dependent on humans.

Humans, like us at Know Agency who do the research, analysis, content creation, and creative work. AI and ML are making a huge difference in what the Internet knows and doesn’t know about your likes, dislikes, habits, wants, and recent spending spree – but the Internet still needs humans to make it all come together. Read more

SEO Trends in 2018

SEO Trends in 2018

We’re here to predict the future for you. Yes, we’re that good… Okay, okay, we take it back – we can’t 100% predict the future of SEO but we can give you a glimpse into the key SEO trends for 2018. We can do this because – we are very good.

As you know, there are no guarantees when it comes to SEO, search engine results, Google, and keywords. However, we can do deep analysis of keywords, user habits, user wants, search engine algorithms. Doing this along with keeping our fingers on the pulse of SEO and digital marketing, gives us a professional understanding of what SEO is in 2018. Read more