Have you checked your social media accounts lately? How are they doing? What do the analytics tell you? Are you seeing an increase in website traffic, newsletter subscriptions, or new followers?
For the last four blog posts we’ve focused on social media – the ins and outs of this critical digital marketing tool and why it matters. We’ve covered a lot of ground in our Let’s Get Social series.
However, we know that you’re busy and we understand that as much as you’d like to become a social media expert, you’ve got a business to run. So, instead, read this blog post, get the high-level information you need, and then contact us. You’ll have the social media education you need to ask us the right questions about how we’ll manage your social media accounts.
Now, if you’ve got the time and want to do some extracurricular reading on social media then we’ve got just the blog posts for you:
- Learning About Social Listening
- Learning About Social Media Engagement
- Learning About Social Media Content Planning and Publishing
- How Do You Measure Social Media Success?
Learning About Social Listening
In this first post about social media, we took a deep dive into social listening, explaining what it is, why it matters, and what you can do with your social listening data.
Social listening is the process of tracking social media conversations connected to your key topics, keywords, brands, and industry. Social listening data gives you the information you need to develop a real social media strategy. You learn the who, what, why, when, and how of the social media conversations about your brand, company, industry, products and services.
You might be wondering why does this matter? Can’t you just post when you feel like it and follow who you want?
Well, just as you rely on website analytics and SEO analysis to understand where your traffic is coming from and what people are interested in – social listening does the same for your social channels. Social listening matters because it is the best way for you to really understand how to effectively engage on social media.
There are really no limits on what you can do with your social listening data:
- Understand brand health.
- Create the right content.
- Take advantage of user-generated content.
- Focus on the customer experience.
Learning About Social Media Engagement
Now that you have your social listening data and have insights into your social traffic, you can use this to help you successfully engage with your social media followers.
Social media engagement is key to building an effective brand and social presence. Social media engagement is a catch-all phrase for the likes, comments, shares, retweets, etc. that allow your followers to show that they’re paying attention to your social media posts.
Unfortunately, too many companies and brands simply don’t respond to customer comments, questions, and feedback on social media. It’s so important to remember the very nature of social media – the social aspect – engaging, responding, chatting, and showing interest.
When you do engage on social media, we really want you to remember these keys to effective social media engagement:
- Be human.
- Be accessible.
- Think content first.
- Be mindful.
- Be honest.
- Treat people well.
- Be consistent.
Now, don’t worry if you’re not sure if you’re ticking all the boxes on social media engagement. This is why we’re here – contact us and we’ll help you get active and social.
Learning About Social Media Content Planning and Publishing
While it would be fun to just post random Tweets, photos, and Facebook content when the mood strikes – this is not a recipe for success. Instead, just like you’re proactive with your social media engagement and in putting intro practice professional social media listening – you need to do the same with your social media content.
Think of your social media content as your brand and company voice. What you post tells your followers, competitors, and industry analysts what you care and think about. And as you know, one wrong Tweet or a misplaced Like on a Facebook post can create a social media storm.
Your social media channels and the content you post act as your person on the street connection to your customers and audience. One person reads a post from you, it resonates, so they share or retweet it, then someone else reads it, the content resonates, and the cycle continues.
This is exactly what a well-planned content and strategic publishing schedule does for your brand and company.
Keep these top social media content planning and publishing tips in mind:
- Use the right social media channel in the right way.
- Have an inclusive publishing strategy.
- Know what is happening in your company – product release, trade shows, key marketing pushes, etc.
- Make it easy for your audience to take action.
- Know what your audience is doing with your social media content.
How Do You Measure Social Media Success?
So, how well is your social media strategy working out for you? You are measuring your social media success, aren’t you? Hmm, don’t worry, we can help you out with this key aspect to your digital marketing strategy.
Just as you have lots of tools for analyzing website analytics and understanding keyword success rate – you need to pay the same level of attention to your social media success (and missteps).
While, this can seem a bit tedious, we want you to remember a very key message: you can’t improve what you don’t measure.
Fortunately, you can simply and painlessly measure your social media success with just five easy steps:
- Define your social media goals.
- Decide what you should measure.
- Measure your social media success.
- Adjust your social media strategy.
- Call in the professionals.
Your Next Steps
We get it, even with this high-level overview, you’re feeling a bit overwhelmed. This is completely normal.
The best piece of advice we can give you here is this: you stick to what you do best, and we’ll do what we do best for you.
We know social media, digital marketing, content strategy, and all things SEO. We want your social media channels to work for you, not against you. So contact us and let us help you.